Six Proven Selling Strategies
Early stage startups that are either a foreign startup looking to enter the USA, or a domestic startup that is looking to fast-track its path to revenue generation need to devise effective selling strategies to compete against the known brands and establish credibility in the US marketplace. These startups are looking find their footing in the US market and establish a loyal customer base, but they don’t have a significant number of customers that are interested in their product just yet.
Startups quickly discover that it is quite difficult to successfully sell their products when there are bigger, more established companies in the same niche. While it is a tall mountain to climb when competing against companies that already proved themselves trustworthy, startups can effectively utilize the following six methods to sell products in the US market:
Using an Effective Email Campaignto Sell Your Products
Email marketing is effective, efficient and quite inexpensive. There are many ways that a startup can collect email addresses of prospective customers. It can simply place a newsletter signup form on its website, host webinars, promote special offers, give a free eBook, etc. It can also rent an email list from marketing companies. It can approach owners of related website and form strategic alliances that will include the website owners sending emails to their opt in users.
Regardless how the list of emails is compiled, it is important to have an effective email sequencing strategy. An important tactic to keep in mind when using email marketing is diversification of content. For example, startups shall use different types of content such as guides, how-to’s and videos instead of sticking to just one type of content.
Social Media Engagement Activities to Sell Your Products
Another great strategy for startups to sell products in the United States is to fully unleash the power of social media marketing. There are many success stories of using social media to engage with customers. For instance, Kylie Jenner is well on her way to becoming the youngest self-made billionaire and this is because she leveraged social media to sell her products. Recent studies suggest that more than 2 billion people use social media, and because of its vast popularity in the US, it can easily translate into substantial US sales.
Social media platforms offer startups unlimited opportunities in terms of reaching and engaging with current and potential customers. This effective sales strategy can generate not only social marketing, but it also has the potential to go completely viral. Startups should have a social media marketing ninja working for them either as a member of its staff or through a partner company like ATVT. The social media marketing ninja will implement the perfect blend of social media advertising and social media content that will raise awareness and convert into sales.
Using Paid Advertising to Sell Your Products
Many startups choose to spend money and pay for advertising. While this can be a very effective strategy to sell products in the US, it is often very risky for startups who lack the experience of paid advertising. Startups will do well to refrain from a spray and pray strategy of paid advertising. It is best to have a complete plan for product promotion and utilize the correct promotion mix, so the marketing dollars don’t get depleted before the startup learns what works best.
When partnering with a company like Find it Marketing, a startup can benefit from an experienced account executive that understands how paid advertising works and how to measure the results of all campaigns to fine-tune a winning paid advertising strategy. This strategy can incorporate for example, Google AdWords and Bing Ads with social media advertising, and local billboards. The benefit of using a business partner when it comes to paid advertising is tremendous.
Publishing a Blog to sell Your Product
Publishing a blog is a great strategy for startups to sell its products in the USA. The main thing for the startup to remember when posting on its blog is that content is king. The startup must ensure that its blog contains original content that is engaging. It needs to offer value that goes well beyond a sales pitch for its product. The blog must be relevant to the target audience.
Utilizing good blog publishing strategies will increase the likelihood that visitors will read the posts and return in the future. There are many short term and long term benefits and risks that are related to posting on a blog that should be carefully evaluated prior to posting.
Co-organizing and Sponsoring Events to Sell Your Products
A great selling strategy for early stage startups is to co-organize, cohost, or sponsor local events. This strategy has the advantage of making the startup more visible in a targeted marketplace. It allows the startup the opportunity to gain exposure which often leads to curiosity about its offerings. When done correctly, the curiosity turns into engagement with potential customers that eventually translates into revenues.
When partnering with a company like Find it Marketing, a qualified business development professional will seek the opportunities that are most relevant to the startup. These opportunities include all the benefits discussed above and will position the startup as a socially responsible company in the minds of all attendees. This powerful positioning technique can also be utilized as a long-term strategy for startups as they are scaling up their sales in the US.
Launching Physical Campaigns to Sell Your Products
There are a variety of physical events a startup can engage in ranging from visiting local charities to any social and networking events such as conferences, conventions, tradeshows, county fairs, etc. Before a startup engages in physical campaigns to sell its products to the American consumer, it must carefully evaluate and define the outcomes it seeks. While it is true that people in general like to be able to put a face to the person they are buying from, it is also important that the face does not hurt the impression.
When partnering with a company like Find it Marketing, a startup gets an opportunity to distinguish itself from other startups and more established companies. Through a carefully planned physical campaign strategy, a startup can make a great impression and elevate its image above its competition. A startup can then leverage the physical campaigns with follow-up offers via email, direct mail, and its website and considerably increase its US revenues.